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BELITE

Terms of Service

Effective date: 22 April 2026

1. Who We Are

BELITE is a trading name of Belite Coaching(“we”, “us”, “our”). We operate the website at belite.appand any associated subdomains (the “Service”). By accessing or using the Service you agree to these Terms. If you do not agree, please do not use the Service.

2. What BELITE Does

BELITE uses artificial intelligence to generate personalised race day strategy plans for endurance athletes participating in cycling, running, triathlon, and related disciplines. Plans are delivered digitally and are based on the information you provide during the questionnaire. They are intended as structured guidance to help you approach race day with a clear strategy — nothing more.

3. Eligibility

You must be at least 18 years old to use BELITE. By creating an account, you confirm that you are 18 or older, or that you have obtained verifiable parental or guardian consent. You also confirm that you are legally permitted to enter into this agreement under the laws of your jurisdiction.

4. Accounts and Credits

Access to plan generation requires an account and credits. Credits are purchased in advance and consumed upon successful plan generation. Credits do not expire but are non-transferable between accounts.

You are responsible for maintaining the security of your account credentials. We are not liable for any loss resulting from unauthorised use of your account.

5. Payments

All payments are processed by Stripe. We do not store your card details. Prices are displayed in EUR (€) and are inclusive of applicable taxes where required. Customers outside the eurozone may see the equivalent amount in their local currency at checkout, converted by Stripe at the current exchange rate. By completing a purchase you authorise the charge shown at checkout. For refunds, see our Refund Policy.

6. Sports Disclaimer — Please Read Carefully

BELITE plans are guidance based on sports science — not medical advice. They are not a substitute for advice from a qualified medical professional, certified coach, physiologist, or sports nutritionist.

Before following any training or race day plan, you should:

  • Consult a physician or healthcare provider, especially if you have any pre-existing medical conditions, cardiovascular risk factors, or have been inactive for an extended period.
  • Ensure that you are adequately trained and prepared for the race distance you have chosen.
  • Always listen to your body on race day and be prepared to modify or abandon your plan if you feel unwell.

BELITE plans are generated by AI using the information you submit. The quality of the plan is directly dependent on the accuracy and completeness of what you provide. You accept full responsibility for verifying that the plan is appropriate for your individual circumstances.

7. Liability Waiver

To the maximum extent permitted by applicable law, Belite Coaching, its directors, employees, contractors, and affiliates shall not be liable for any:

  • Physical injury, illness, medical event, or death arising from following a BELITE plan;
  • Failure to achieve a target finish time or race performance outcome;
  • Race abandonment (DNF), disqualification, or race cancellation;
  • Adverse reactions to nutrition, hydration, or supplementation strategies suggested in a plan;
  • Loss of data, plans, or account access due to technical failure;
  • Any indirect, incidental, consequential, or punitive damages arising from your use of the Service.

You use BELITE entirely at your own risk. Endurance sport carries inherent physical risks that no planning tool can eliminate. By purchasing a plan you acknowledge and accept this risk.

8. Health Acknowledgement

By using BELITE you confirm that you are in good health and physically capable of participating in the race distance you have selected, or that you have taken appropriate medical advice. If you have a known cardiovascular condition, metabolic disorder, eating disorder history, or any condition affecting your ability to exercise safely, you must consult a qualified healthcare professional before following any plan generated by BELITE.

9. Intellectual Property

The generated plan is licensed to you for personal, non-commercial use. You may not resell, redistribute, or publish BELITE-generated plans as your own coaching material. All other content on the Service — including the website, brand, and underlying software — remains the property of Belite Coaching.

10. Acceptable Use

You agree not to: (a) use the Service to generate content for resale as coaching advice; (b) attempt to reverse-engineer the AI models or prompts; (c) create multiple accounts to circumvent credit limits; (d) submit false health or training data with intent to manipulate outputs.

11. Termination

We reserve the right to suspend or terminate your account at our discretion if you breach these Terms. You may close your account at any time via the account settings. Unused credits are non-refundable upon voluntary termination unless otherwise required by applicable consumer protection law.

12. Changes to These Terms

We may update these Terms from time to time. Material changes will be communicated by email or by a prominent notice on the Service at least 14 days before they take effect. Continued use after the effective date constitutes acceptance.

13. Governing Law

These Terms are governed by the laws of France and, where applicable, European Union regulations. Any disputes shall be subject to the exclusive jurisdiction of the competent French courts, except where mandatory consumer protection laws in your country of residence provide otherwise. As a consumer in the EU, you also benefit from the protection of the mandatory provisions of the law of your country of residence.

14. Contact

Questions about these Terms? Email us at contact@belite.app.